Blockers to Finishing Your Online Course
#7 Conflicting Advice
This blocker was one of the ones that annoyed me so much in the early days of my online course learning path – so much conflicting advice about what to do and how to do it! It took just that little bit too long for me to become a bit more cynical about what I was reading, but it was most definitely worth it in the end. The trouble was, it became a blocker because I initially didn’t know who to believe (and I didn’t want to believe that I was the same as everyone else!).
You see, the online course industry is actually relatively young and like any new emerging trend (think cryptocurrency right now) there are people around who are only in the business of pretending to be experts while actually looking to make a fast-buck. I didn’t realise this when I first started out making online courses, but my radar popped up soon enough!
It was the amount of conflicting advice that really did it for me – until I realised that the people writing the articles and lead magnets were only looking at it from their own (and in some cases very narrow) point of view. The photographer who was suddenly the go-to-guy for course creation, simply because he’d created a successful photography course; the coders who were churning out ‘do this one thing’ type click bait because they knew people were desperate for the ‘silver bullet’ to a luxury laptop lifestyle.
I was lucky enough to encounter some like-minded souls pretty early on – people who were in the business to learn and help others avoid their own mistakes. With these connections and using my previous corporate nosey-parker (official term) skills, I compiled a massive list of best practice – where I could prove the efficacy of advice in online course creation.
So while there are still some conflicting opinions out there, there is also a lot more stability in what is being advised. It’s definitely easier now to find some solid words to follow! I have also got some tips for you below, that I would have loved prior to putting together my first online courses:
Find at least three different sources that say the same thing. This isn’t infallible, but if you can reasonably trust the individual sources, then the chances are the advice is solid. Getting the same thing from three competitors is usually pretty reliable.
Start from a position of common practice and then test where you can flex. There’s a lot packed into this tip, but work with this bit first: if you are really the next Elon Musk or Steve Jobs, you won’t be reading this, you’ll be out there doing your thing. So go with what ‘everybody’ is telling you to do and then work out later where you can do things differently for better results.
Choose to learn deeply from one person at a time, if they’re teaching the same subject. So only go with (e.g.) one copywriting source, one facebook ad source and one online course creation source. If you try to mix and match, you’ll definitely find some conflict and that lets the blocker in. This is different to reading widely as in the first tip above; this is about who you trust to move forward with in your online course creation.
Trust your instincts for who to trust. If someone (yes, even me) doesn’t feel quite right for you, then they probably aren’t. You will have enough new information to absorb, without also constantly second-guessing who you’re getting it from!
Accept that there will always be exceptions to the rule, or people who found success with an opposing strategy. Often what you don’t see when someone is busy saying how you need to zag when everyone else is zigging, is the amount of hard work and ‘traditional’ business building that has already gone on!
Do you have any amazing strategies for dealing with conflicting advice? Tell me more below: